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Pre Qualitative Order Form
Form Name
FrieslandCampina Asia Concept Recycling QUAL ratecard_3/11/2024 5:46:42 AM
Requestor Name
Piotr.Szymanski
Bill To
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Please Select
Total N
Project Name
*
Sourcing Manager
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Business Objectives
Ratecard for Concept Evaluation
Research Objectives
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Concept Evaluation
Methodology(ies)
(e.g., online board, webcam IDIs, focus groups, shop-alongs, hybrid: explain, etc.)
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Focus Group Discussion
Sample size, Age range(s), Gender split,
Target specification, expected incidence.
*
Assumptions: • 4 group qual (2 hours), recruit 6 to sit 4-5 consumers • Standard high incidence profile (mass consumers) • Included English sim-trans • Similar screener & DG across studies, with minor refresh/update • Action-based summary report 10 ppt slides • verbal debrief at group 2 & 4 to move project in faster pace and we expect senior researcher to be present in FW and provide direction on spot Optional costs: • English transcript • Full report at SGD xxx per report (30-40 ppt slides) • can assume consolidated regional report is optional and is based on number of markets and length • Travel surcharge for 1 SG researcher is charged at cost
Geography/Markets
*
Indonesia, Thailand, Philippines, Vietnam, Malaysia, Hong Kong
Duration/Interview Length
*
2 hours
Recruitment Method/Sample Source
Deliverable
• Action-based summary report 10 ppt slides • verbal debrief at group 2 & 4 to move project in faster pace and we expect senior researcher to be present in FW and provide direction on spot
Special requirements
Expected Timings
Actual / Estimated budget
Estimated labor hours
Similar projects
Special rate card / discount
20240311054641897FrieslandCampina Asia Concept Recycling QUAL.xlsx
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